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Here your five most typical (and embarrassing) grammar mistakes I see in sales letters often. And they’re all for words that sound alike, as you’ll understand.

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Writing allows us to get in touch with what hidden from us, giving us strategies those questions that find a way to baffle us often exposing the basis for our frustration.

Joann McCall has people perspective onto the problem. As president of McCall Pr in Portand, Oregon, she specializes in generating publicity for freelancers. She also has been a radio host, interviewer and newscaster for 18 years and hosts an invisible show along with her partner, Debb Janes, called “Janes McCall & Company.,” on KKSN radio in Portland.